2021年八千里货架新潮优品金属道具设计
有这样一个说法，一些品牌方想投放电视广告，发现年轻人已经不看电视，都去视频网站看视频了;继而去视频网站投放广告，又发现年轻人都办了会员，投放了广告他们也看不见。再深入调研，发现年轻人又去玩游戏，刷短视频了，根本没有时间留给传统媒体去展示广告了。
这就形成了一个尴尬的局面，品牌方拥有预算却无法投放广告到年轻人面前；年轻人在有购买需求时，也不知道该选择哪个品牌。
所以就有个新鲜的事物应运而生：种草！
先科普下种草的含义，根据百科解释，种草指的是分享推荐某一商品的品质，以激发他人购买欲望的行为。
如果你开店只想做一次生意，不想有回头客，那就不需要理解种草的什么，为什么商家会把一些热销品放在店铺门口展示呢？顾客进店后容易看到和必经的区域，因此这块的货品的陈列需要容易刺激消费者购买欲，同时选购的货品是能够引起顾客注意的货品。There is a saying that some brands want to put in TV ads and find that young people are no longer watching TV and go to video sites to watch videos; then they go to video sites to advertise and find that young people have members. They can't see the advertisement. Further research, found that young people to play games, brush short video, there is no time for traditional media to display advertising.
This creates an awkward situation where the brand has a budget but can not advertise to young people; young people do not know which brand to choose when they have a purchase demand.
So there is a new thing came into being: recommend!
According to encyclopedia, recommendation refers to the behavior of sharing the excellent quality of recommending a commodity in order to stimulate others' desire to buy. If you only want to do a business, do not want to have repeat customers, then do not need to understand what recommended, why merchants will put some hot products in the store door display? Customers are most likely to see and pass through the area after entering the store, so the display of this item needs to easily stimulate consumers' desire to buy, and the goods purchased are goods that can attract customers' attention.
这就形成了一个尴尬的局面，品牌方拥有预算却无法投放广告到年轻人面前；年轻人在有购买需求时，也不知道该选择哪个品牌。
所以就有个新鲜的事物应运而生：种草！
先科普下种草的含义，根据百科解释，种草指的是分享推荐某一商品的品质，以激发他人购买欲望的行为。
如果你开店只想做一次生意，不想有回头客，那就不需要理解种草的什么，为什么商家会把一些热销品放在店铺门口展示呢？顾客进店后容易看到和必经的区域，因此这块的货品的陈列需要容易刺激消费者购买欲，同时选购的货品是能够引起顾客注意的货品。There is a saying that some brands want to put in TV ads and find that young people are no longer watching TV and go to video sites to watch videos; then they go to video sites to advertise and find that young people have members. They can't see the advertisement. Further research, found that young people to play games, brush short video, there is no time for traditional media to display advertising.
This creates an awkward situation where the brand has a budget but can not advertise to young people; young people do not know which brand to choose when they have a purchase demand.
So there is a new thing came into being: recommend!
According to encyclopedia, recommendation refers to the behavior of sharing the excellent quality of recommending a commodity in order to stimulate others' desire to buy. If you only want to do a business, do not want to have repeat customers, then do not need to understand what recommended, why merchants will put some hot products in the store door display? Customers are most likely to see and pass through the area after entering the store, so the display of this item needs to easily stimulate consumers' desire to buy, and the goods purchased are goods that can attract customers' attention.
